We are


MadHIP is a small, local web development and internet consulting company.
Our goal is to help you make the most of your web presence.


These are recent web development projects that we’ve created for clients.

  • Plan Z Diet

    A whole-food diet and lifestyle designed to help you lose weight fast and keep it off.

  • Plan Z Works!

    The member site for Plan Z Diet. The site includes recipes, blog articles, a user forum, and a shopping cart.

  • Sparque

    Sparque is a global leader in sales training. This is their main "portal" site that showcases their services.

  • Ignite Radio Sales Training

    A six-week intensive online professional sales training platform.


MadHIP was created to fill a gap in web development and consulting services for companies that don’t have large, dedicated IT budgets or in-house resources to establish, maintain, or improve their web and social media presence.


Efrem R. Jasso

Founder, web developer, graphic designer.

Jennifer Smith

Co-founder, Social Media, Economic Gardening.

Pippin and Jules

Hangers about, rubbers of shins, loyal companions.

we specialize in:

EBusiness Consulting

Website Development

Social Media/Marketing



We've dusted off our cobweb of a site and have fine-tuned the engine...


  • Let us help you power your web presence with a fresh, forward approach to online marketing and message delivery. You'll be happy you did. -Efrem


EBusiness Consulting

EBusiness Consulting

Need to put your business online? Already have a business online but you want to take it to the next level? We can help. Whether you’re just starting out or are ready to expand your current online capabilities, we can work with you to define your overall online strategy and choose the tools and tactics that are best suited to carry out your vision for your business.
From home office networking to IT project management, MadHIP can walk you through a step-by-step process to identify everything you need from start to launch and beyond.


Website Development

Website Development

Need an online presence to promote your business or service? Want something that’s flexible and easy to maintain? Something that won’t take you years to learn how to navigate? We’ve got you covered. Our philosophy to helping businesses get online involves a rapid ramp-up approach that puts the power of dynamically-driven content management in your hands, allowing you to control your message, your way, when you need to connect with your customer base.
We offer competitively-priced start up packages that can be tailored to your needs and most importantly, we build in blocks of time to properly train you on how to manage and maintain your site once it’s launched. You’ll come away with a professionally-built site and confidence that you have the knowledge to keep it running smoothly.


Social Media/Marketing

Social Media/Marketing

Facebook? Pinterest? Twitter? YouTube? What platform does what? How do I know what to use? How do I use it? How will it help me? Is it worth taking time out of my business to do all this?
Social media can be confusing, and time consuming, and sometimes it can backfire–unless you’re working with a professional who can help you assess your needs, your customer base, and your marketing opportunities using these platforms.
There are a lot of marketers hanging out a social media shingle these days–choose one who has been working with business, education and government clients locally, regionally and nationally for nearly 10 years.




Your site’s online, but can it be found by your potential customers? Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s “natural” or un-paid (“organic“) search results.
Statistics show that 70% of all “click throughs” on a search engine results page happen with natural results (not paid ads)–and 60% of those clicks happen on the first three links.
 What does that mean? The higher you rank on page one, the more traffic you drive to your site and the closer you are to meeting your goals. Our partners have deep experience in SEO training and development working with businesses small to large. Read more at http://www.linkedin.com/in/jenovate

Contact Us

Whether you're interested in a new project or require assistance for an existing MadHIP website or project, please use the contact form below (the "Send a Message" button) to send us your message.


+1 608.218.4346

Madison's East Side